Starting an e-learning business is hard work and demands many steps and decisions that need to come together at the right time.
To help, we’ve put together a comprehensive blueprint for starting a business, compiled from Tyootr’s most popular content. These blog posts, guides, and videos have been organized based on the most important tasks you’ll face when researching, launching, and growing a profitable online education business.
Finding a course to sell
The first step to building an e-learning business is to know what courses you want to sell direct to consumer. This is often the most challenging part of starting a new online business. In this section, we’ll highlight strategies you can use to find market opportunities, explore the best places to look for course ideas, and finally, we’ll look at trending courses to consider.
Once you have a product idea in mind, how do you know if it will sell? In this section, we’ll cover a few approaches that active entrepreneurs have used to validate their product ideas and the potential market.
After landing on a strong course idea, your next step is to figure out where and how you’re going to create and deliver your course. The next two posts will cover the various methods for creating and delivering your course, along with the pros and cons of each model.
Research your competition
You’ve found your course, evaluated the potential, and decided to create content on your own or resell from tyootr marketplace. You’re now ready to write your business plan, but before you get into that, you'll need to thoroughly research your competition so you know what you’re up against and how you can differentiate your business.
Once you have a product idea in mind, how do you know if it will sell? In this section, we’ll cover a few approaches that active entrepreneurs have used to validate their product ideas and the potential market.
Writing a business plan
With your competitive research complete, it's the perfect time to write your business plan. A business plan will be your roadmap that helps bring your ideas and thoughts together. A business plan is vital in determining what to prioritize and how to effectively reach new customers.
Naming your business
Aside from finding an actual course to sell online, another challenging decision is determining your business or brand name and choosing an appropriate and available domain name. These blog posts will help you tackle these important tasks.
Creating a logo
Once you’ve selected a memorable name and registered a corresponding domain, it’s time to craft a simple logo. In these resources, we’ll show you several options for creating a great logo for your new business.
Understanding search engine optimization (SEO)
You’re almost ready to begin building your online store. However, before you jump into it, you should understand the basics of search engine optimization so that you can properly structure your site and pages for Google and other search engines.
Building your E-learning Website
With a better understanding of search engines, it’s time to build out your e-learning website. There are many crucial elements to consider. Below we’ve listed our essential reads to help you build high-converting course pages, write captivating course descriptions, shoot beautiful course introduction videos, choose your e-learning color palette, and much more.
Don’t forget, if you run into any problems getting your store set up, you can always hire help from Tyootr Marketplace.
Choosing your sales channels
One of the best ways to reach new customers is to choose sales channels where they already shop. The right mix of sales channels will depend on your courses and your target customers, but there are a number of great options that can complement and support your self-hosted store.
As you prepare for the launch of your new online education business, there are several delivery and fulfillment elements you need to prepare for. In this section, we’ve curated a few comprehensive guides on how to determine your delivery strategy.
It’s also a good idea to define your key performance indicators upfront so once you launch, you know what to measure success to track.
As a final checklist, this post covers the ten essential things you need to do before launch.
Acquiring your first customer
Now that you’ve launched, the hard work of marketing your courses begins. While many new educators should consider selling their courses initially within their network of target audience, the rest of digital marketing rests on doing one thing well: driving targeted traffic. Next, we’ll share a variety of marketing tactics that will help you in your first months.
You’re well on your way and now likely have a few sales under your belt. It’s time to get serious and focused. The following posts will help you zero in on your top-performing marketing tactics for driving traffic and converting that traffic to sales.
Email marketing essentials
Driving traffic from social
Optimizing for higher conversions
Using analytics to uncover insights
Building your own e-learning business is as exciting as it is challenging. At a rapid pace you’ll learn a ton about choosing a course, evaluating its viability, figuring out how to get it produced, building your storefront, and marketing and selling to new customers. The process can feel like you’re solving a head-scratcher of a puzzle, but it’s rewarding all the same.
We hope following this resource roundup helps provide you with a clearer roadmap. As always, the best advice anyone can give is to just get started, and to enjoy yourself along the way.